Media

Digital Media

Digital Media

Editorial e-newsletters

EV Engineering & Infrastructure uses the latest marketing automation and lead and profile management software to ensure all news delivery is optimized and targeted exclusively at permission-based users, tailored to each device. Tracking details, performance, and detailed reporting are provided for all placements.

SPECIFICATIONS: Five placements are available on subscribed mobile-optimized e-newsletters.

Each placement includes:

  • Headline: A strong call-to-action (CTA) is recommended
  • Image: 450×255 (72DPI) STATIC .JPG or .GIF (do not embed images into a Word file)
  • Please send a native .JPG or .GIF file (no FLASH files or animated GIFs)
  • Copy: A maximum of 35-40 words
  • Call to action, plus URL

EXCLUSIVE SPONSORSHIP
Reserves all five placements.

  • Please include a .JPG or .GIF company logo, 250 pixels wide, with URL, in addition to the placements

SPONSORSHIP OPPORTUNITES

EV Engineering & Infrastructure

PRODUCT FOCUS ENEWSLETTER

  • January: Connectivity
  • February: Battery Thermal Management
  • March: Testing & Safety
  • April: E-motors
  • May: Sensors
  • June: Software
  • July: Power Management
  • August: Connectivity
  • September: Battery Thermal Management
  • October: Testing & Safety
  • November: E-motors
  • December: Sensors

Partner Promotions

Your HTML, our audience

SPONSOR HTML
EV Engineering & Infrastructure offers customer-provided HTML emails to reach targeted segments of our opt-in third-party e-newsletter audience.

Custom e-delivery lists are available on a limited basis for delivering custom-branded messaging to targeted opt-in audiences.

  • Setup: Includes initial list pull – count only, suppression (up to 1M emails), tests, content checking and reporting

SPONSOR PROVIDED HTML SPECS:

  • The preferred subject line (70-80 characters recommended, including spaces)

  • Completed HTML file:

    • The HTML file should have a maximum width of 650 pixels
    • The maximum image file size limit is 500 KB. If an HTML document consists of multiple images, each image should be no larger than 500 KB
    • Please use absolute URLs for your images (i.e., “http://www.yourdomain.com/image1.jpg” | Do not use, “…/image1.jpg”)
    • Avoid using “div” & “float,” as some email clients will not render that code. Instead, use tables to control the layout
    • Styling should be done inline with tags, and not in the header area
    • A text version for the eblast (optional)
    • A seed list (email addresses of anyone who should receive a copy of the live deployment)
    • A suppression file is optional, but highly recommended (.CSV or .XLSX file of email addresses of those who do not wish to receive communications from the advertiser)

IMPORTANT!

EV Engineering & Infrastructure uses custom software and third-party services to verify the content of HTML creatives for potential red flags that may prevent delivery. Due to a matrix of conditions from mail servers, firewalls, mail clients, operating systems, and preference settings unique to each user, EV Engineering & Infrastructure acknowledges and cannot control differences in how the creative will render across devices. 

If HTML coding time is requested, additional fees will be incurred. Please contact your Business Development representative for more information.

Note:

  • Outlook uses an engine with a 1728-pixel height limit for images displayed in emails
  • WTWH Media recommends avoiding image-only emails as your HTML e-blast, as these tend to load slowly or not at all

Our template, your message

SINGLE OFFER TEMPLATE
Provide WTWH with your message, and we’ll create an email using our branded template.

Custom e-delivery lists are available on a limited basis for delivering custom-branded messaging to targeted opt-in audiences.

  • Setup: Includes initial list pull – count only, suppression (up to 1M emails), tests, content checking and reporting

SINGLE OFFER SPECS

  • The preferred subject line (70-80 characters recommended, including spaces)
  • Main image: 650×300 static JPG or GIF
  • Company logo: minimum 150 pixels wide; static JPG or GIF
  • Headline: 5-10 words
  • Descriptive copy: 30-80 words
  • Call-to-action: 3-5 words
  • URL or PDF file of resource
  • Maximum image file size limit: 500 KB

SINGLE OFFER + LEAD GENERATION

Our single-offer template includes your message, and we’ll create a lead-form landing page with the following standard fields: Email, First Name, Last Name, Company, Postal Code, and Country.

SPECIFICATIONS FOR A SINGLE OFFER WITH LEAD GENERATION

Similar to the single-offer specs, but also includes a URL or PDF file of the resource. The price is based on the CPM and lead requirements.

LINK TO EXAMPLE

CoBranded e-newsletters

EV Engineering & Infrastructure uses a standard e-newsletter template, incorporating client-provided content.

 SPECIFICATIONS:

  • The preferred subject line (70-80 characters recommended, including spaces)
  • Client logo + URL
  • 728×90 + URL (optional; displayed at the top of the newsletter)
  • 300×250 ad + URL (optional)

Up to six text ads which would include:

  • 450×255 static image
  • Headline: 5-10 words
  • Copy: 30-35 words
  • CTA text: 3-5 words
  • URL

1 featured Video (optional) which includes:

  • 450×255 static image
  • Headline: 5-10 words
  • Copy: 30-35 words
  • CTA text: 3-5 words
  • URL

Online Display

Run-of-site ads are displayed across our entire network.

DISPLAY AD CREATIVE SIZES

  • ROS (Includes 728×90, 300×250, 300×600)
  • 970×250 Billboard (ROS)

PRESTITIAL ADS

  • 640×480 and 300×225 @ 72 DPI
  • Contact your representative for more details.

WALLPAPER ADS – RESPONSIVE DESIGN

  • Simultaneously displays ads, with creatives on the right and left-hand sides of the site
  • Creative content can differ for the left and right sides and may have specific URLs for each
  • Optional: In addition to the 300×1000, provide a 130×1000 for smaller desktop displays and a 320×50 image for mobile displays

WALLPAPER SPECS:

  • 300X1000, 130X1000 and 320×50
  • File type: .GIF, .JPG, .BMP, .PNG, videos (.MP4, VAST, YouTube), and HTML tags
  • File size: Maximum 4MB for the combined size of all assets

Contact your representative for more details.

SOLUTION ADS
Let EV Engineering & Infrastructure build custom display calls-to-action for whitepapers, product datasheets, catalogs, case studies, and more.

SPECIFICATIONS:

  • Headline: 5-10 words
  • Copy: 30-40 words
  • Call to Action + URL

Contact your representative for more details.

High-Impact Display

High-Impact Display: Flex

The Allstream® Flex enables viewers to engage with video and imagery in dynamically embedded experiences throughout page content, allowing for an edge-to-edge display on the screen with the focal point positioned directly in the viewer's view.

ASSET SPECIFICATION
DESKTOP & MOBILE

  • Asset video: The video dimensions are a 16:9 Aspect Ratio (1920 x 1080px) or a 4:1 Aspect Ratio (1920 x 480px)
  • Asset image (optional): The same dimension as the video provided (1920 x 1080px or 1920 x 480px)

FILE TYPES

  • IMAGES
    • Media Types: Image URL, GIF, JPG, BMP, PNG
    •  File Size: Allstream®-hosted file size recommended under 100KB*
  • VIDEOS
    • Media Types
      • Video URL, YouTube ID, VAST, MP4
    • File Size
      • Allstream®-hosted file size recommended under 4MB*.
    • Resolution
      • 720p or 1080p
    • Frame Rate
      • 24-30 fps
    • Bitrate
      • Mobile Web: 800Kbps to 5000 Kbps
      • Desktop: 800 Kbps to 10000 Kbps

*Combined size of all Allstream®-hosted files (image + video) must be less than 4MB for Chrome Heavy Ad Intervention (HAI) compliance.

LINK TO EXAMPLE

High-Impact Display: Prelude

The Allstream® Prelude dynamically displays adaptive imagery, video, or a combination of multimedia at the top of the page to increase viewer engagement.

ASSET SPECIFICATION
DESKTOP & MOBILE (IMAGE ONLY)

Asset image: The image dimension is a 4:1 Aspect Ratio; with 1920 x 480px the recommended size

FILE TYPES

  • IMAGES
    • Media Types: Image URL, GIF, JPG, BMP, PNG
    •  File Size: Allstream® hosted file size recommended under 100KB*
  • VIDEOS
    • Media Types
      • Video URL, YouTube ID, VAST, MP4
    • File Size
      • Allstream® hosted file size recommended under 4MB*.
    • Resolution
      • 720p or 1080p
    • Frame Rate
      • 24-30 fps
    • Bitrate
      • Mobile Web: 800Kbps to 5000 Kbps
      • Desktop: 800 Kbps to 10000 Kbps

*Combined size of all Allstream®-hosted files (image + video) must be less than 4MB for Chrome Heavy Ad Intervention (HAI) compliance.

LINK TO EXAMPLE

First-Party Audience Targeting

Content Affinity Targeting
We use our first-party data platform to identify and engage targeted audiences with relevant ad experiences tailored to our site users’ content consumption habits.

CONTENT AFFINITY TARGETING

  • Target by content affinities across the EV Engineering & Infrastructure network
  • Your message serves site users based on their content affinity

Contact your sales representative for more information and package pricing.

Online Ad Specifications:

  • Headline: No more than eight words
  • One sentence description: No more than 25 words
  • Image: 386×225 
  • Click-through URL

Audience Extension

Intent-Based Marketing | Account-Based Marketing

Our AI data management tool analyzes the content consumption of users at hundreds of thousands of B2B companies. It identifies when users in those organizations indicate active demand for the products or services you offer. Leveraging your target account list, our data management platform identifies anonymous users available for targeting at those companies you’re trying to reach. Ads are displayed across the internet on brand-safe sites.

INTENT-BASED MARKETING

  • Target users outside our network across the internet by intent topic via display ads
  • Narrow down your reach by industry, title, geography, or company size

ACCOUNT-BASED MARKETING

  • We target your prospects based on your target account list
  • Target ABM users outside of our network across the internet with display ads

Specifications:

  • 728×90, 300×250, 300×600,160×600, 320×50, 300×50; 970×250 (JPG, GIF, standard HTML5)
  • Maximum initial file load for the image: 40KB | Maximum initial file load for the HTML5: 200KB
  • Animation: 30 seconds or less (loops included); 15 seconds recommended; a maximum of three loops
  • Click tags accepted
  • Click-through URL

Webinars

Engage a captive audience and generate leads. EV Engineering & Infrastructure’s webinar series offers companies the opportunity to work with editors on preparing and delivering editorial and custom content in a live, interactive format, or on demand.

EV TRAINING DAYS

EV Training Days are designed to help designers gain a deeper understanding of EV technology and product-related issues.

  • January: Battery-pack Design
  • February: 5G Connectivity
  • March: Battery Cooling Technology
  • April: Fast-charging EVs
  • May: Sensor Technology
  • June: High-power Interconnects
  • July: Regenerative Breaking
  • August: Testing
  • September: AI for EVs
  • October: Thermal Management
  • November: Battery Compatibility
  • December: EV Range & Efficiencies

EDITORIAL WEBINARS

Editorial webinars aimed at helping designers better understand technology or product-related issues.

  • March: EV Charging
  • May: Batteries
  • September: Editorial Power Electronics | EV Architecture
  • November: Thermal Management

CUSTOM WEBINARS

Sponsor chooses their own topic and presents educational material related to that topic. EV Engineering & Infrastructure will assign an editor who will moderate the event and a technical coordinator who will coordinate promotions and produce the live event.

Recommendations:

  • Position yourself as a thought leader by presenting on educational topics in your industry
  • Attract leads by describing what your attendees will gain from participating
  • Includes graphics, images, and downloadable assets
  • Use poll and survey questions to increase engagement and take the pulse of your audience
  • Present using a webcam to create a captivating presentation
  • Uses HTML5 technology to ensure your attendees will have the best viewing experience

All webinars are recorded and emailed to all registrants, then placed online behind registration for on-demand viewing. Sponsors receive a reporting URL for complete attendee contact information, live and on-demand metrics, and survey results, if applicable.

Contact your sales representative for more information and package pricing.

Design Guides, eBooks & Toolboxes

Design Guides

Content focused on key technologies available as a downloadable PDF per category.

2025 TOPICS:

  • EV Battery Design
  • Battery Basics
  • Li-on Batteries
  • EV Charging Basics

Sponsor a Design Guide, and hard leads will be delivered to you based on the number of leads you designate. Our Design Guides include key technology content produced by the editors of EV Engineering.

Contact your sales representative for details

DESIGN GUIDES REQUIREMENTS FOR SPONSORED PDF:

  • High-resolution logo (minimum of 200 pixels or higher, or an EPS/AI version) + URL Link
  • High-resolution product image to use for the front cover (optional)
  • Full Page PDF ad to be inserted as the last page/back cover of the Design Guide PDF

LINK TO EXAMPLE

Tech Toolbox

Vendor-neutral content broken out by key technologies, produced as a gated downloadable PDF with multiple sponsors per category.

2025 TOPICS:

  • Thermal Management
  • E-motors
  • Sensors
  • Software
  • Testing
  • Power Management
  • EV Battery Basics
  • Wireless Charging
  • Charging Basics

TECH TOOLBOX SPECS OVERVIEW:

  • Vendor-neutral content and images (images will not be sponsor/supplier product images, except for sponsored content page). Logo placement on front cover; should be 300 DPI or vector (preferred)
  • The sponsor can include an advertisement (in high-resolution PDF or JPEG format, which will be placed and sized accordingly), a full-page advertisement of supplied content (limited to a full page with or without an image), and a video

LINK TO EXAMPLE

Content Syndication

Audience Marketing | Lead Generation

AUDIENCE MARKETING
Fully Managed Content Syndication

  • Promote content to specific targets
  • Global contact record database available for selection
  • Assistance in designing campaigns
  • Leads delivered in the time frame needed

Lead Generation Campaigns

  • All lead types are qualified, but some types are highly qualified based on the level of engagement by the prospects

Content Assets

  • Choose the type of content you’d like to promote
  • Leverage assets that are relevant to the audience and educational
  • Examples include: Whitepaper, case study, infographic, or on-demand video
  • MQL-gated

Marketing-qualified lead

  • BANT performance
    • A lead that has consumed one piece of content and answered additional qualifying questions related to budget, authority, need, and timeline, identifying the lead as a higher value prospect
  • 2-Touch Performance MQL
    • A lead has consumed two pieces of content

Supplied Content

Your supplied content within the confines of our editorial websites

SPONSORED CONTENT

  • One article provided by the sponsor (900 words or less, title, image, and URL)
  • The content appears on the brand’s homepage and is labeled as “Sponsored Content.”
  • Featured 2x in brand e-newsletter
  • Two posts on the brand’s LinkedIn page for the month
  • Content is archived after one month

SPECIFICATIONS:

  • Featured article image for slider and thumbnail at 770×500
  • Hero image for the top of the article – up to 740-pixel across (can be the same as the featured image)

For the Content:

  • Headline
  • Sub-headline (optional)
  • Body copy: 900 words or fewer; include URLs
  • Supporting images (optional) up to 500-pixel wide
  • Author information: Name and title

We’ll use the above information to build out the landing page for your review. Once approved, we’ll promote that page via our e-newsletters and social media.