Media
Content Studio
WTWH Media’s Content Studio leverages its B2B media expertise and unique first-party data to co-create thoughtful, engaging reported content with industry partners that helps position them as thought leaders within their niches while identifying the best mix of products and syndication strategies to amplify these messages and ensure partners achieve their most important business goals.
Branded content campaign creation
Branded Voice
Fold outs, Supplements,
Featurettes, Special Sections
Branded Industry Thought Leadership
Whitepapers, Ebooks, Case Studies
Branded Engagement
Blog Posts, Social Media Posts, Press Releases
Branded Videos
Explainer Videos, Product Demonstrations, Corporate videos
Content Studio
Article License: Digital
- License to use and reprint the referenced article from a WTWH publication
- One-time license permits the customer to host the entire article on the customer’s website with full credit to the author and publisher
- WTWH will also provide a printable PDF version
Voices: Digital
- A sponsored content Q&A is published to help get your company’s thought leader to share their knowledge and subject matter expertise.
- Category takeover on the website with a full concentration on the Voices brand
- 1,200 to 1,500 words
- High-resolution PDF available upon request
Views: Digital
- An original article of 600-750 words based on one interview with your internal source or customer to spotlight and highlight your product or service
- Category takeover on the website with a full concentration on the views brand
- High-resolution PDF available upon request
Co-Branded eBook Design: Digital
- Graphically oriented and highly visual e-book
- Designed as a custom PDF with 4-6 pages for lead generation and/or brand recognition
- Up to 2,000 words of content supplied by the customer
- High-resolution images must be provided by the customer
Sentiment Survey
Custom survey to learn more about the industry’s sentiments on particular topics. Create a survey on business challenges to gain insights that can help your company.
Our survey program asks our audience a series of questions (8-10, including qualifiers) around a specific subject matter area. These responses are then analyzed, compiled and distributed as part of our e-book program. The results will be shared with our audience and promoted as part of the program.
KEYS TO SUCCESS
- Development of high-level multiple-choice questions that can be posed to the entire industry audience (SHN does not segment its audience by company type)
- Questions designed to assess an industry sentiment (rather than present a statistical analysis)
- Questions that will yield results and be presented clearly via e-book
- Question development is a collaborative process, and all questions are subject to WTWH approval
Event Brief: Digital
- WTWH creates a follow-up to a virtual or live event panel
- This is for event sponsor only, based on the event panel, including 3-5 pages, 1200-1700 words
- Includes design & graphics and speaker bios
- Includes one email promotion to our list
Whitepaper: Digital
- Interview with your subject matter expert
- 1,200-1,500 words
- Customer-supplied imagery that can be used for lead generation and/or brand recognition
- Includes one email promotion to our list
Blog/Ghost Writing: Digital
- Blog/Ghost Writing 600-800 words
- Article created by Content Studio
- Hosted on the customer’s website
Sponsored/Featured Articles: Digital
- Sponsored/Featured Article 600-800 words
- Article created by Content Studio
Web Exclusive: Digital
- Highlight your company’s expertise in a 500-word thought leadership article created by the Custom Studio
- Topic to be mutually agreed upon by sponsor and Content Studio team to maximize readership
- Lives on our site perpetually and features your brand’s photography
- Includes banners and the total share of voice on the page
- Comes with a customized email promotional campaign, including guaranteed qualified email lead generation
- Content will be optimized based on performance throughout the promotional period
- Guaranteed email leads: 50+
The Big Story: Digital
- Highlight your company’s expertise in a 1,000-word thought leadership article created by the Custom Studio
- Topic to be mutually agreed upon by sponsor and Content Studio team to maximize readership
- Lives on our site perpetually and features your brand’s photography
- Includes banners and the total share of voice on the page
- Comes with a customized email promotional campaign, including guaranteed qualified email lead generation
- Content will be optimized based on performance throughout the promotional period
- Guaranteed email leads: 50+
Webinar Brief: Digital
- A two-page co-branded webinar brief of 600 words based on a recorded webinar
- The brief will be designed in PDF format
Sponsored Premium Report: Digital
- This long-form gated report allows your company to sponsor a custom research report
- The content combines 16 pages of editorial research with an eight-page sponsored segment, including a mix of copy and full-page ads
- Content is written by the Content Studio
- Topic of the report to be mutually agreed upon by sponsor and Content Studio team to maximize readership
- Your company is listed as the report sponsor on the front of the report
- Includes a promotional email campaign and any gated and ungated leads generated (Minimum 200)
- PDF will also be provided to your company
Sponsored Editorial Report: Digital
- This long-form gated report allows your company to sponsor one of our magazine’s blockbuster editorial reports
- The report will combine the full report from our print magazine with eight pages of sponsored content, including a mix of copy and full-page ads in PDF format
- Content is written by the Content Studio
- Your company is listed as the report sponsor on the front of the report
- Includes a promotional email campaign and any gated and ungated leads generated (Minimum 200)
- PDF will also be provided to your company
Product Short: Video
- B2B product or service-specific engineering-centric commercials produced at a broadcast quality standard
- One to two-minute videos that highlight a client’s identity, products, and/or services for brand awareness, informational, or direct product advertising to their clients
SME Interview: Video
- Video Interview with SMEs – The content is based on a research study where SMEs will be interviewed based on key research questions and insights prepared by WTWH Media
- The videos will then be lightly edited and uploaded to our YouTube channel for distribution
Custom Product: Video
- This dynamic and engaging video type showcases the unique features and benefits of your product while driving brand awareness
- We expertly capture the essence of your product using dynamic camera angles, smooth transitions, and captivating visuals to showcase its functionality in action
Corporate Overview: Video
- This dynamic and engaging video type showcases the unique features and benefits of your product while driving brand awareness
- We expertly capture the essence of your product using dynamic camera angles, smooth transitions, and captivating visuals to showcase its functionality in action
Client Testimonial: Video
- These videos are a powerful tool to build trust, credibility, and social proof of your brand
- We will showcase individuals who have experienced firsthand the value and benefits of your product, service, or brand
- Through compelling storytelling, we carefully craft a narrative that highlights the journey and success of your customer
Vendor Directed Q&A: Print
- A one-page thought leadership story in our print magazine, including up to 500 words of copy written by our Content Studio team and a visually appealing layout designed by our art team
- Features your company’s imagery
- Includes 1 SME interview
- Includes an ungated digital version, which lives on our site perpetually, and one email send, as well as any email leads gathered from that promotion
Two-Page Featurette: Print
- A one-page thought leadership story in our print magazine plus a facing ad page.
- Content is written by our Content Studio team, and the copy page is designed by our art team and may feature the company’s imagery.
- The facing ad page is supplied by the sponsor.
- Includes a digital version, which lives on our site perpetually, one email send, and any email leads gathered from that promotion.
Four-Page Featurette: Print
- This graphically forward print feature includes three pages (1,000–1,200 words) written by our Content Studio team and designed by our art team, as well as a full-page ad supplied by the sponsor
- The gatefold format is printed on heavier paper stock than other magazine pages, creating a strong visual and tactile impression on readers
- Includes an ungated digital version, which lives on our site perpetually, and one email send, as well as any email leads gathered from that promotion